From "grow online revenue 25%" to a plan with numbers, trade-offs and a roadmap.
Defaults are illustrative, not any real business's data. Third-party = OTAs, marketplaces, resellers or partner programmes that take a cut.
Revenue = traffic × conversion × order value, so the levers multiply. Set how much each one will move:
Break-even incentive = the most you can spend per booking (member price, perks, ads) to win it direct before the shift stops paying for itself.
Score each idea 1–10 on Impact, Confidence and Ease. ICE = I × C × E. Untick ideas that don't apply.
Direct revenue = sessions × conversion rate × average order value. Lifts on each lever multiply: +10% traffic, +8% conversion and +3% order value give (1.10 × 1.08 × 1.03) − 1 ≈ +22.4%, not 21%. "Split evenly" gives each lever the cube root of the target.
Channel shift: commission saved = moved bookings × order value × commission rate × 12. It's gross. Subtract whatever it costs to win those customers direct, which is what the break-even figure is for.
ICE is a quick prioritisation heuristic, not a forecast. Re-score once you have test results: A/B Test Calculator · Funnel Uplift Modeller.
Built by Keith Chiu with AI-assisted development. Runs entirely in your browser.