Which step of the booking funnel is worth fixing first?
Defaults are illustrative, not any real business's data. Replace them with your own.
Bookings = sessions × the product of every step's conversion rate. Each row lifts one step by the chosen number of percentage points (capped at 100%) and holds the others constant, so you can compare levers on equal effort. The same few points matter more on a weak step: +5 points on a 25% step is a 20% relative lift, while on a 70% step it's about 7%.
It's a planning model, not a forecast. Real fixes interact (more people reaching checkout can lower checkout completion), so validate the winner with an A/B test.
Built by Keith Chiu with AI-assisted development. Runs entirely in your browser. Companion tool: A/B Test Calculator.